SS23 INSPIRATION

FORCE OF NATURE

SS23 INSPIRATION

FORCE OF NATURE

The new SS23 collection is here. This season, we’ve drawn inspiration from the natural world that surrounds us. Named Force Of Nature, this collection focuses heavily on prints and motifs inspired by nature – from the vast blue sky and rippling waves to the intricate form of a budding flower.

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From fluffy mohair and handmade merino wool to soft, washed denim, this season captures the textures found in the natural world, be it a stony, pebbled beach or the turbulent grey of the sky before a storm. Always in keeping with our signature NÜ aesthetic, this collection evokes all the colours, shapes and moods of the ocean and the coastline. Think jagged rocks set against a solid blue sky as waves rumble below. This season’s palette sways from classic créme and grey to cheerful sky blue, dusty mint and petrol green. Mix structured silhouettes with relaxed, super-soft knits for a grunge-inspired look or elevate your everyday staples with unique prints inspired by nature.

Our lead designer and owner, Jannie, discusses the inspiration for the new collection and picks out her favourite styles for the coming season.

JANNIE LYMANN ON SS23

INSPIRATION

“I love to draw inspiration from nature and its beauty. The natural world is incredibly beautiful and rich in detail, and I am fascinated by the many thousands of colours and shapes it offers.
The Force Of Nature collection is a tribute to nature and its power. It’s a collection that takes you on a journey through wild landscapes, colourful flowers and sprouting trees. It is designed for women who want to stand out and wear unique and beautiful pieces. From feminine shirts with prints of a flower garden in full bloom to edgy suits inspired by a deserted Death Valley highway.

This is SS23. Feminine. Raw. Sophisticated.

Enjoy the season.”

Jannie Lymann
Head designer and founder