At NÜ we are constantly looking for new initiatives that will help promote a sustainable future. We are aware of the fashion industry’s effects on the environment, and we enjoy being part of the sustainable development and focus in the industry. We believe that every little action can make a difference to the journey towards a sustainable future – a future we work towards every day.
OUR PACKAGING
At NÜ, we are committed to minimising our environmental impact and ensuring a sustainable future. That's why we have sharpened our focus on the use of plastic and packaging. We have switched to using 100% recycled plastic in all our plastic packaging. This means that all our polybags and other plastic packaging are made from recycled plastic, helping to reduce waste and keep nature free of new single-use plastic.
In addition to our focus on plastic, we are generally aware of using recycled, recyclable or degradable material wherever we can. Our packaging now consists of 80% recycled materials, which are both recyclable and degradable.
Working closely with our suppliers, we leverage each other's expertise to find sustainable solutions for handling our products and packaging. We strive to promote a greener future where we can run a healthy business with happy customers, employees and partners.
ORDER-BASED PRODUCTION
At NÜ, we produce to order. That means that all NÜ collections are produced on the basis of what our retailers order – including our concept stores and online store. It prevents excess stock and means we can focus on producing as little waste as possible.
MADE TO LAST
We design clothing that lasts season after season. We don’t follow rapidly changing trends because we have our own unique design DNA. Our focus is on creating beautiful clothes in timeless designs that will last and that you can wear year after year.
NÜ pieces are designed to be mixed and matched across the collections, and with our '7 days in 7 ways' campaign, we want to inspire you to create seven different looks with just seven items of clothing. We invite you to take part in a more sustainable future with our mix and match styles.
CODE OF CONDUCT
At NÜ, we are aware of our ethical responsibility in terms of our own business, our people, and nature. As a company, we take responsibility for our actions and we expect and demand the same of our partners. We recognise that culture and laws vary from country to country, which means that our suppliers work under different conditions. However, we insist on manufacturing being done in a responsible manner and on all employees working in good conditions and being treated with respect.
Our production is based on long-term relationships with our suppliers, which gives us in-depth knowledge about the conditions in their factories. Together with SME denmark, we have developed an ethical code – a code of conduct – setting out the minimum requirements we expect of our suppliers and the working conditions in their factories. This code of conduct covers areas such as rules on child labour, employees’ rights, working hours and workplace safety. We carry out regular audits to ensure that our contractual agreements are adhered to.
Our code of conduct is not a guarantee. But we can guarantee that we are aware of our responsibilities and that we are continuously working to improve our partners’ working conditions.
AMFORI BSCI
To further strengthen our efforts, we have become a member of Amfori BSCI (Business Social Compliance Initiative). Amfori BSCI is a European non-profit organisation that works to improve working conditions in the global supply chain and raise awareness of social responsibility. The organisation has over 1100 member companies that all follow the same Code of Conduct. This serves as a tool to understand the organisation's policy on human rights, labour rights and environmental protection. We supplement the Amfori Code of Conduct with our own to ensure that our high standards are maintained.
The Amforis Code of Conduct includes:
- Reasonable working hours
- No discrimination and violence
- No child labour
- Fair remuneration
- The right to collective bargaining
- Ethical business behaviour
- Protection of the environment
- No forced labour or human trafficking
- Special protection for young workers
- Occupational health and safety
Read more about the Amforis Code of Conduct here.
The UN's Sustainable Development Goals (SDGs) comprise 17 goals that together set the course for a more sustainable future. Amfori BSCI is committed to 10 of these goals, and through our membership we actively support these efforts. We are proud of this.
