AW24

BEHIND THE SCENES

AW24

BEHIND THE SCENES

The Autumn/Winter 2024 collection is just around the corner, so here's a sneak peek behind the scenes of our photo shoot.

A DAY ON LOCATION

HOTEL RANDERS

We were lucky enough to shoot our AW24 campaign at Hotel Randers in Randers. A hotel that combines historic charm with modern facilities proved to be the perfect setting for our campaign. Hotel Randers invites you into its charming, historic interior. From the moment you step through their revolving door and into the reception area, you'll encounter a very special personalised service. This added an extra layer of inspiration and comfort to our photoshoot, making the day both creative and memorable.

TRADITIONAL HOTEL IN A MODERN SETTING

Hotel Randers is one of the first provincial hotels in Denmark and today consists of a mix of classic but also modern settings that match the hotel's 4 stars. The hotel dates from 1856 and was renovated in 2016 - including all 84 rooms. The renovation was carried out in collaboration with Novel Cabinet Makers and Baumann Boe-Whitehorn. The latter is the Royal Building Inspector and has, among other things, renovated Frederik VIII's mansion at Amalienborg. With this design collaboration, the many fine stories from the hotel's long history can still be traced in the details, while the overall interior design radiates sophisticated aesthetics, exclusivity and relaxation.

@HOTELRANDERS